First floor: Swatch

Watchmaker Swatch, derived on the market Nicolas G. Hayek in 1983, is now under the control of Arlette — Elsa Emsh and is one of the most fashionable brands. The first models of Swatch watches have made a resounding success , hitting all its original design and provocative. Always at the forefront of fashion, Swatch company never ceases to amaze with their change and new collections and limited editions hours. In addition , the brand is well represented in the world of sports as provide ongoing support to such active sports like snowboarding, freeskiing , BMX, FMX, surfing, and beach volleyball. From the beginning, Swatch has been associated with contemporary art and pop culture, and today Swatch watches continue to be the perfect canvas for world-renowned artists, musicians and fashion designers creating new works of art for the brand under the motto «Swatch & Art».